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What's SEO Cost?

Search Engine Optimization Cost: Exploring the Options

The one option you can’t afford is a lowball SEO cost. In this economy, the last thing you need is weak performance, partial success, or worse, wasted effort.

Our expert SEO work is the best way to get all the available business you can. Getting your share means first-page rankings on lots of search terms. That’s why we look at the Total Available Search Market™ as the first step in our powerful RefreshWeb SEO agency process. We start with a free ranking report (for B2B prospects only). The next step is doing an audit, to see what you need to do to compete effectively. From there, we can cost out an effective search marketing strategy. And, we can tailor our proposal to your available budget: we have consulting, full service and coaching options.

Search Engine Optimization Cost Options


SEO PRICING FOR NEW SITES: DEVELOPER CONSULTING PACKAGE

New site consulting package: competitive analysis, keyword research, SEO strategy and detailed site optimization plan $4500

COMPETITIVE SEO PRICING FOR SMALL SITES: COACHING

Mini-audit: ranking report, site review, keyword research and detailed site optimization plan-we work out the strategy for you and you implement, with one of the following levels of support: $2500
Option A: Dashboard to monitor weekly ranking reports, plus email support (1 hour included, more service available at $150/hr) $250/month
Option B: Dashboard to monitor weekly ranking reports, plus coaching sessions and hands-on SEO services as needed (6 hours/mo. included, more service available as requested at $150/hr) $1000/month

FAST TRACK TO SUCCESS: SEO FULL SERVICE

Site performance audit, thorough analysis of up to 5 competitors, keyword effectiveness research, and a comprehensive search engine marketing plan, with in-depth consulting and strategy development $4500
Top-level page optimization (5-10 pages), internal link development, paid inclusion, basic external link development, monthly monitoring and ranking reports-8 month program, $20,000 typical program cost $6000 deposit, then $2000/mo
Ask Us about Fast Track Implementation No Additional Cost

OTHER SEARCH MARKETING SERVICES

Pay per click campaign development and bid management--may be included in a monthly retainer agreement for a reduced cost $2500-4500, then 20% of spend/month
SEO content development, web PR, blog set up, podcasting, video interviews or testimonials, social media marketing, external link development, article submissions, white papers, case studies per estimate

Why are we one of the very few internet marketing agencies to make our SEO pricing public? Because ethically, we don’t believe in bait and switch: we won’t lowball you with a ridiculous SEO cost, knowing full well that later, we can pile on the “options,” or worse, take your money under false pretenses. There are always people who hope for a shortcut; if you’re only shopping on the basis of search engine optimization cost, you’re missing the point.

SEO can quickly double your web traffic, and just as quickly double your web sales. You want it done right. You want results from the investment, whether it’s a short term consulting contract on a redesign, coaching to help you or your team get to the next level, or a turnkey transformation of your site. SEO costs should be reasonable, with measurable results, at whatever level you want to commit. We’re so committed to that idea that we track your progress weekly, and give you an online dashboard to watch.

SEO cost should be your most effective marketing investment

The SEO Cost/Benefit

Put that concern about search engine optimization cost in perspective: What's the value of doubling your web sales? Search engine optimization cost is an investment in realizing recurring revenue from increased site traffic over the long term. In our book, "optimizing your web site" means getting you the most qualified traffic at the least cost, and continuously working to drive the most sales. We do good work, and we maintain strict "white hat" standards. Importantly, we're a lot less expensive SEO agency than you'll find on either coast!

Most of our SEO clients are full-service, where we manage all their search marketing, or developers who ask us to consult on new sites. On the other hand, some clients manage paid search in-house, and really want to learn how to do SEO themselves. Truth be told, even some PPC firms and advertising agencies are looking to add SEO to their list of services. We've listened, and developed our own SEO dashboard and some new coaching-type service models to help you with strategy, training, and monitoring your progress. Our new SEO reporting dashboard is the easiest way to see how you are doing and what you need to work on next, and our SEO coaches have the experience to help you move up, consistently and dependably over time.

The real difference between full service and coaching is that we can create and implement your search marketing program in 90 days, and over the rest of the year, your business will benefit from improved rankings and much more site traffic. If you work on it yourself, with our coaching help, you can expect to make the same improvements, but will probably take a year to get there. For most B2B clients, it's a better business decision to let us do the work, and then implement coaching to manage the SEO afterward.

Free Web Ranking Report, $200 Value on SEO ReportAbout B2B Web Marketing and Our B2B Web Marketing AgencyAbout Social Media and Social Marketing Media Campaigns

Get a FREE web ranking report, worth $200...free to B2B prospects. See a sample free SEO report right now. Better yet, look at a before-and-after SEO analysis.

Get Your FREE SEO Ranking Report

For comparison pricing on SEO services, the SEOmoz blog has an SEO pricing article with an interesting table of low, medium and high ranges for various services.

RefreshWeb's pricing model praised in this search engine optimization pricing survey of the top 50 SEO agencies


We promise, SEO cost will be the best marketing investment you will ever make.
We promise, SEO will be
the best marketing investment
you will ever make
Source: RefreshWeb
We promise, SEO cost will be the best marketing investment you will ever make.
Logo for RefreshWeb: SEO Cost, SEO Pricing Information