SEO
SEO Web Design
SEM
PPC
Does SEO Work?
How SEO Works
What's SEO Cost?
Case Studies
Why Hire Us?
No joke: SEO can double or triple your site traffic, pulling in traffic without paying for every little click. Put that SEO cost in perspective: What's the value of doubling your web sales? Search engine optimization cost is an investment in realizing recurring revenue from increased site traffic over the long term. In our book, "optimizing your web site" means getting you the most qualified traffic at the least cost, and continuously working to drive the most sales. It's a process, not a project. There's a lot more to effective search engine marketing than SEO: pricing a solution designed for your unique market situation takes experience. And hey, a helpful attitude and a belief in client empowerment doesn't hurt.
Most of our SEO clients are full-service, where we take care of all their search marketing, or developers who ask us to consult on new sites. On the other hand, some clients have now invested in in-house search marketing, and some clients really want to learn how to do this themselves. Truth be told, even some search marketing and ad agencies are looking to add SEO to their list of services. We've listened, and developed our own SEO dashboard and some new coaching-type service models to help you with strategy, training, and monitoring your progress. Our new SEO reporting dashboard is the easiest way to see how you are doing and what you need to work on next, and our SEO coaches have the experience to help you move up, consistently and dependably over time.
Basically, we start with a free ranking report (for B2B prospects), to see what opportunity you're missing. To move forward from there, we do either a mini-audit or a full competitive analysis--but first, we'll talk about SEO cost, your site and the available options.
NEW SITES/DEVELOPER CONSULTING
| New site consulting package: competitive analysis, keyword research, SEO strategy and detailed site optimization plan | $4500 |
SMALL SITES/COACHING
| Mini-audit: ranking report, site review, keyword research and detailed site optimization plan—we work out the strategy for you and you implement, with one of the following levels of support: | $2500 |
| Option A: Dashboard to monitor weekly ranking reports, plus email support (1 hour included, more service available at $150/hr) | $250/month |
| Option B: Dashboard to monitor weekly ranking reports, plus coaching sessions and hands-on SEO services as needed (6 hours/mo. included, more service available as requested at $150/hr) | $1000/month |
SEO FULL SERVICE
| Site performance audit, thorough analysis of up to 6 competitors, keyword effectiveness research, and a comprehensive search engine marketing plan, with in-depth consulting and strategy development | $4500 |
| Top-level page optimization (5-10 pages), internal link development, paid inclusion, basic external link development, monthly monitoring and ranking reports—8 month program, $20,000 typical program cost | $6000 deposit, then $2000/mo |
OTHER SERVICES
| Pay per click campaign development and bid management--may be included in a monthly retainer agreement for a reduced cost | $2500-4500, then 20% of spend/month |
| SEO content development, web PR, blog set up, podcasting, video interviews or testimonials, social media marketing, external link development, article submissions, white papers, case studies | per estimate |
At RefreshWeb, your account team is made up of senior-level people with serious marketing, programming and analytical experience. Our full service SEO pricing model tells you that it's hard work over time that pays off. It's like paying someone to go to the gym for you.
The RefreshWeb search engine optimization service applies Internet marketing and technical best practices to performance-tune existing Web pages and revise your site architecture (new page construction may be recommended to increase site traffic). Using "organic SEO," or natural-language search engine optimization, we target specific search phrases where you would compete well; using PPC advertising services as an option, we then market the site. Our goal from this blended technique is to deliver qualified inquiries from people actively searching for your solutions, AND give you the maximum number of visits for the best possible cost. SEO cost should be your most effective marketing investment. And our SEO pricing is more than fair.
SEO cost should be your most effective marketing investment
RefreshWeb's search engine optimization pricing covers eight months of SEO agency services, after we assess your needs. We begin with a thorough audit of your site and competitive analysis, optimize the home and top-level pages, and monitor and report on their rankings monthly. The SEO cost is structured so that you pay for the audit separately, so you understand the need and the recommended search marketing tactics before we start optimizing. We also provide SEM and SEO agency services to support and expand the optimization work. Additional content development, link building, pay per click advertising services, social media marketing such as web PR, blogs and article submission, as well as consultation on sales flow and increasing your conversion ratio are available (though not included in the standard SEO pricing).
Get a FREE web ranking report, worth $200...free to B2B prospects. See a sample free SEO report right now. Better yet, look at a before-and-after SEO analysis.
For comparison pricing on SEO services, the SEOmoz blog has an SEO pricing article with an interesting table of low, medium and high ranges for various services.
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We promise, SEO will be
the best marketing investment you will ever make |
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