No joke: SEO can double or triple your site traffic, pulling in traffic without paying for every little click. Put that SEO cost in perspective: What's the value of doubling your web sales? Search engine optimization cost is an investment in realizing recurring revenue from increased site traffic over the long term. In our book, "optimizing your web site" means getting you the most qualified traffic at the least cost, and continuously working to drive the most sales. It’s a process, not a project. There's a lot more to effective search engine marketing than SEO: pricing a solution designed for your unique market situation takes experience.
At RefreshWeb, your account team is made up of senior-level people with marketing, programming and analytical experience. Our pricing model tells you that it’s hard work over time that pays off…it’s like paying someone to go to the gym for you. That being said, having a team working on your site delivers much better results, at much less cost, than hiring someone internally. That’s why so many of our clients renew, year after year.
The SEO pricing below is typical, but your site will get a custom proposal. We will estimate search engine optimization cost and all the elements of an complete search engine marketing program, for your specific competitive situation, as part of the audit and site optimization planning. The audit and optimization process takes about 90 days, but we do offer a fast track option that reduces this by a third…ask for details.
| Site performance audit, thorough competitive analysis, keyword effectiveness research, and a comprehensive search engine marketing plan | $4500 |
| Top-level page optimization, internal link development, paid inclusion, basic external link development, monthly monitoring and ranking reports | $2000/month (annual contract) |
| New site consulting package: competitive analysis, keyword research, SEO strategy and detailed site optimization plan | $4500 |
| Pay per click campaign development and bid management | $2500-4500 setup, then 20% of spend/month |
| Secondary optimization, web PR, blog set up, podcasting, video interviews or testimonials, social media marketing, more extensive link development, article submissions, white papers, case studies | estimates provided in the SEM plan |
Note: For new sites where you anticipate doing the work yourself, or for a developer consultation on good SEO web design, we offer competitive analysis, SEO strategy and a site optimization plan as a standalone package. This establishes the foundation for a strongly competitive site which you can build out over time, or bring us in for optimization work after the site is launched.
The RefreshWeb search engine optimization service applies Internet marketing and technical best practices to performance-tune existing Web pages and revise your site architecture (new page construction may be recommended to increase site traffic). Using "organic SEO," or natural-language search engine optimization, we target specific search phrases where you would compete well; using PPC advertising services as an option, we then market the site. Our goal from this blended technique is to deliver qualified inquiries from people actively searching for your solutions, AND give you the maximum number of visits for the best possible cost. SEO cost should be your most effective marketing investment. And our SEO pricing is more than fair.
SEO cost should be your most effective marketing investment
RefreshWeb's search engine optimization pricing covers one year of SEO agency services, after we assess your needs. We begin with a thorough audit of your site and competitive analysis, optimize the home and top level pages, and monitor and report on their rankings monthly. The SEO cost is structured so that you pay for the audit separately, so you understand the need and the recommended search marketing tactics before we start optimizing. Then the cost of the optimization is amortized over a year, so your payments are level. We also provide SEM and SEO agency services to support and expand the optimization work. Additional content development, link building, pay per click advertising services, social media marketing such as web PR, blogs and article submission, as well as consultation on sales flow and increasing your conversion ratio are available (though not included in the standard SEO pricing).
Get a FREE web ranking report, worth $200...free to B2B prospects. See a sample free SEO report right now. Better yet, look at a before-and-after analysis.
For comparison pricing on SEO services, the SEOmoz blog has an SEO pricing article with an interesting table of low, medium and high ranges for various services.
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We promise, SEO will be
the best marketing investment you will ever make |