Guest author: Laura Campbell is Rank Ranger's Digital Marketing Manager, Editor-in-Chief and Social Media maven I love Google’s SERP features, they’re helpful, interesting, and purposeful. That doesn’t mean that they don’t at times pose a challenge to you and your site. In fact, Google’s long list of SERP features often place extra demands [...]
It’s hard to believe. Here we are in 2018, over a decade since Facebook and Twitter made their appearance, and many B2B marketing departments are still not sure if social media belongs in their online marketing plan. Many of these companies have tried social media. Sort of. Some have farmed out their social [...]
How did this happen? Just yesterday, we were writing up reports on results for Q4 of 2017, and yet somehow Q218 is only days away. When the days...and the quarters...come and go so quickly, it can be easy to overlook the changes and maintenance you meant to do, need to do, really should do to [...]
What do you think of when you hear the word "marketing?" Or how about "online marketing?" If you were to search the web for either term, you might come to the conclusion that: There is one best way to do marketing, and if you read enough books/posts or listen to enough TedTalks/podcasts, you can discover [...]