Questions We Hear All The Time... When it comes to understanding PPC consultation, there are NO dumb questions. AdWords makes it look like just about anyone could win with PPC, regardless of experience or training. Unfortunately, that works out pretty well for Google as they rake in the big bucks...not so well for [...]
If you've wandered around our site, odds are you've seen this image on at least one page. But maybe you're not sure what it means. Don't worry, you're not alone. Before we tell you what it really means, here are some of the guesses we've heard: A) It's something we bought as an [...]
It used to work. It really did. Any phrase placed between those magical brackets on Google AdWords would only trigger an ad if and when that exact string was typed as a search. In a change that we're finding a lot of people missed last year, Google changed all that. And our much-loved exact [...]