What’s happening in business SEO and PPC, and why.
Expert B2B content marketers keeping you up to date with the latest trends, and answering the questions every client wants to ask.
(Or ask away: firstname.lastname@example.org)
This area has three different
types of content:
FAQs on PPC, SEO & Content
Here’s where you can get it in a minute about RefreshWeb: what makes us different as a B2B web marketing agency.
Get Ready, Get Set, Market!
What do you think of when you hear the word "marketing?" Or how about "online marketing?" If you were to search the web for either term, you might come to the conclusion that: There is [...]
The Art of War: Natural Language vs. Machine Learning
Chinese Calligraphy Symbol for Opportunity The Chinese character jī is often mistranslated as opportunity, but it is more literally “the point where things happen or change.” [...]
Will Your Website Marketing Still Work in 2018?
Q. Which web marketing best practices has Google suddenly made into rules? 2017 was full of surprises; 2018's already a shocker! A. If you [...]
RankBrain Machine Learning and SEO
Machine Learning is Changing the “Rules” of SEO The one constant in search is that Google has always been looking for the best page to [...]
How to set up Google Analytics
Google Analytics Setup: Make your website a sales weapon, not merely a sales tool! Websites have become the central piece of many companies’ marketing communications. Other [...]
It’s back…SEO Success Chart
On-page and technical SEO success factors: what goes in before the page goes out We had a client who was so enraptured with the full version of this chart [...]