It’s all about the decision cycle: finding options, evaluating possible solutions, and standardizing on a part or a system. It’s not e-commerce: it’s design engineers, purchasing agents…and often, a C-level decision. The client website has to support the entire process, with the information needed by that particular visitor.
What’s different about a B2B SEO agency is that we’re adding suspects to the sales funnel…people who don’t know the options when it comes to suppliers, but they have a vague idea about the solution. For example, what a prospect is looking for may be a “safe lithium ion battery for grid storage.” If that’s an application for the product you’ve developed, SEO can hook you up…without being introduced by advertising…but we all need to be on the same page to match up content with the terms your prospect is using. That’s why we start with a detailed assessment, competitive analysis and top-level recommendations, talking about specific missed opportunities and competitor positions, with a calculation of the actual reach you have in the Total Available Search Market™.
RefreshWeb begins site optimization by sitting down with your management, sales and marketing teams, to understand your priorities and learn about your business. Then we go about devising a strategy to solve existing problems, improve rankings, and reap long-term results. We call it an audit, and it helps us find technical problems, identify opportunities, and gather quantitative data about your market space. This is used to develop a search strategy, with a site optimization plan to provide a page-by-page content strategy.
Because we’ve been in the web business for decades, we can bring in a design team and developers to create a modern site, which works on all the different devices people use. We can also implement the changes needed, and provide virtual webmaster services to keep your website’s content management system and plugins patched and up to date. As far as your website is concerned, you have one point of contact, and one company to be responsible and accountable.