PPC and AdWords Management Services

Not all SEM companies are certified AdWords Partners; some use interns and automated bidding

Clients come to us at various stages of the game. Some have been running paid search campaigns for years, and are looking for incremental improvement or a fresh approach. Some have experimented with AdWords, but got lost in the complexity of Google’s processes…or accidentally let Google drain their bank account. And others want to harness the incredible potential of PPC marketing, but don’t have the expertise or the staffing in-house. Every client is different, but we treat each with the same level of detail and care.

No matter what stage your company is at in paid advertising, we start with research. We dig into any current or past PPC campaigns to see what’s worked for you — and what hasn’t. We do a deep dive into competitors, too.

We combine our information with the details you’ve provided us about your goals, your business, your budget, and the prospects you want to reach to guide us in the next step.

The success of a paid search campaign depends on how well the campaigns and ad groups are constructed. It depends on the words chosen for search, and the words used in ads. And it depends on the user experience when they reach a landing page on your site. That’s where an expert AdWords professional like we have at RefreshWeb comes in…to personally work on your account.

We modify, design and manage PPC campaigns that work for each client’s needs, from the account structure to the day-to-day adjustments.

Paid search marketing is never a one-and-done project. It requires daily overview and an on-going stream of pauses, additions, tweaks and revisions. We have real people do that for every AdWords account we manage. When you trust us to handle your outsourced PPC campaigns, we treat them like they were our own…like it’s our own money on the line…and it adds to our own success when your goals are met. We take your results personally. And it shows in what we accomplish on your behalf.

Every PPC client is different, but we treat each with the same level of detailed strategy  and care.