Many SEO agencies love hiding behind the “black box,” a mysterious and allegedly potent technological interface that provides The Answer. Don’t ask how it works because…they don’t know, and they’ll treat you like you’re not smart enough to get it.
RefreshWeb does not work that way. We have some powerful tools that we developed ourselves, that are proven to work for our clients and that we can explain in clear language. In the end, Google and RefreshWeb share a critical insight: it is about deciphering human behavior and providing desired information. Armed with this insight, we build a search strategy around your prospects’ needs. We use all the tools available to us in organic, paid search and a page-by-page content strategy to provide you with a complete search agency approach. And because we are both marketers and writers, we motivate visitors to engage more deeply with your site…it all comes down to quality content.