Everything RefreshWeb does is built from a well-researched keyword list. Google’s search business, whether organic or paid search, is driven entirely by words. The words people use when searching for products or services like yours. The words people use when describing a problem they have or a solution they need. The words that differentiate your company from the millions of others out there. The choices you make about the words you use on your website, in your ads, and on your social media walls will become your identity, as far as Google — and everyone who searches online — is concerned.
That is why RefreshWeb spends so much time and energy working your company’s keyword list, and finding where we can exploit your competitors’ weaknesses. We work closely with you to find the keyword phrases that represent opportunity: the most search traffic, the fewest competitors for search and those words that best capture how your best prospects search for your products or services.