Category: Technical SEO

One of the tricks shyster search firms use to “buffalo” prospects is to put undue emphasis on technical SEO…obviously, you’re not bright enough to understand SEO, so you should pay them $50K to perform an audit on your site, then $20K a month to manage all this for you. Having cut our teeth on tech, we’ve long understood that our clients are smarter than we are (not to mention the PhD legions of Google), so we take a more workmanlike approach…you need to understand what’s important, and what’s not, for your individual site.

There are certainly benefits for some clients to integrate data which does not show on the page, such as using Google Tag Manager and JSON-LD to add schema.org metadata for products and record events (downloads, or video views, for example). If you are a manufacturer, you may want a picture of your product and pricing information at the top of the Google results, much like a prospect shopping on Amazon…and technical SEO is how that is accomplished. Several e-commerce platforms or shopping carts incorporate the schema.org standards in their databases, and we can help you integrate these capabilities into your search marketing strategy…or implement them into your site.

RankBrain Machine Learning and SEO

Machine Learning is Changing the “Rules” of SEO The one constant in search is that Google has always been looking for the best page to serve up to match the query of the searcher…their goal is user loyalty, so that Google can serve up ads to more people, more often. Search engine [...]

How to set up Google Analytics

Google Analytics Setup: Make your website a sales weapon, not merely a sales tool!  Websites have become the central piece of many companies’ marketing communications. Other media (print ads, collateral sales materials, sales presentations and everything Internet) point to the website so the prospect can get more information and interact with [...]

It’s back…SEO Success Chart

On-page and technical SEO success factors: what goes in before the page goes out  We had a client who was so enraptured with the full version of this chart that she handed it out to her CEO and her board. They had developed a list of 5 search terms which represented the KPIs for [...]

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