Category: Technical SEO

One of the tricks shyster search firms use to “buffalo” prospects is to put undue emphasis on technical SEO…obviously, you’re not bright enough to understand SEO, so you should pay them $50K to perform an audit on your site, then $20K a month to manage all this for you. Having cut our teeth on tech, we’ve long understood that our clients are smarter than we are (not to mention the PhD legions of Google), so we take a more workmanlike approach…you need to understand what’s important, and what’s not, for your individual site.

There are certainly benefits for some clients to integrate data which does not show on the page, such as using Google Tag Manager and JSON-LD to add metadata for products and record events (downloads, or video views, for example). If you are a manufacturer, you may want a picture of your product and pricing information at the top of the Google results, much like a prospect shopping on Amazon…and technical SEO is how that is accomplished. Several e-commerce platforms or shopping carts incorporate the standards in their databases, and we can help you integrate these capabilities into your search marketing strategy…or implement them into your site.

The Art of War: Natural Language vs. Machine Learning

Chinese Calligraphy Symbol for Opportunity The Chinese character jī is often mistranslated as opportunity, but it is more literally “the point where things happen or change.” As a student of history, in 1959 John F. Kennedy picked up a botched English translation which has [...]

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How to set up Google Analytics

Google Analytics Setup: Make your website a sales weapon, not merely a sales tool!  Websites have become the central piece of many companies’ marketing communications. Other media (print ads, collateral sales materials, sales presentations and everything Internet) point to the website so the prospect can get [...]

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It’s back…SEO Success Chart

On-page and technical SEO success factors: what goes in before the page goes out  We had a client who was so enraptured with the full version of this chart that she handed it out to her CEO and her board. They had developed a list of 5 search terms [...]

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B2B Prospect Behavior: Conversions, Goals and Funnels

B2B web marketing is about developing website conversion goals and understanding prospect behavior. Once you have hired an SEO expert and the optimization process is underway, the universe of possible prospects from organic search is defined and content is developed to engage those prospects [...]

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