We start with a quick scoping report, providing technical SEO insights, assessing your site, looking at competitor rankings, and delivering a top-level SEO plan ($1000). If you’re then convinced you’re missing a lot of opportunity and our recommendations make sense, the next step is to perform a comprehensive audit — site performance, deep keyword research, evaluation and selections, competitor site deconstruction — and come back with our research findings and recommendations. If you engage us for further work, we credit that initial $1000 to your program.
For most companies, it’s a small commitment ($6,000) to get the facts straight and have a plan in place to focus the SEO investment on search terms they have the best shot at winning. This is an actionable document, if the client has in-house writers and some search marketing knowledge. After the audit, most clients opt to have us do the implementation, which is an 8-month engagement to fix the problems (starting at $28,000). For larger companies, we price by the business units you want us to work on (with a substantial volume discount).