SEO Process & Pricing
We start with a quick scoping report, providing technical SEO insights, assessing your site, looking at competitor rankings, and delivering a top-level SEO plan ($1000). If you’re then convinced you’re missing a lot of opportunity and our recommendations make sense, the next step is to perform a comprehensive audit — site performance, deep keyword research, evaluation and selections, competitor site deconstruction — and come back with our research findings and recommendations. If you engage us for further work, we credit that initial $1000 to your program.
For most companies, it’s a small commitment ($6,000) to get the facts straight and have a plan in place to focus the SEO investment on search terms they have the best shot at winning. This is an actionable document, if the client has in-house writers and some search marketing knowledge. After the audit, most clients opt to have us do the implementation, which is an 8-month engagement to fix the problems (starting at $28,000). For larger companies, we price by the business units you want us to work on (with a substantial volume discount).
Site optimization = Leads. Having a smart web presence is a big deal.
Hiring SEO experts will make sure prospects find your products or services.
A business search for your solution begins on the web — that’s why your company has a website in the first place. Your website tells your story the way you want it to be told: completely, interactively and attractively. But putting up a good website is just the beginning; your customer must be able to find it on Google. The hard truth is this: If a prospect searches on a keyword phrase relevant to your product or service and your company is not in the first ten listings of a Google search engine results page (SERP), 85 percent of your prospects will not see your URL. And it can be very difficult to get into the top ten…you merely have to be one of the ten best pages on the web for that search phrase (according to Google’s not-so-humble opinion).
Given this reality, it’s smart to hire expert Austin SEO consultants to develop a search strategy and execute it. The results? MULTIPLY new visitor traffic to your website — bringing the right visitors to exactly the right page with the information they want. That sets up a sale. Skilled B2B copywriters work with detailed personas for your business’ specific prospects, and develop content based on the precise search terms most likely being used. That’s content mapping, and let’s just say having original, informative content on your site that matches searchers’ intent is damned impressive to Google.
Why not start today with a call to discuss your website objectives?