SEO Process2018-04-18T16:10:20+00:00

SEO Process & Pricing

We start with a quick scoping report, providing technical SEO insights, assessing your site, looking at competitor rankings, and delivering a top-level SEO plan ($1000). If you’re then convinced you’re missing a lot of opportunity and our recommendations make sense, the next step is to perform a comprehensive audit — site performance, deep keyword research, evaluation and selections, competitor site deconstruction — and come back with our research findings and recommendations. If you engage us for further work, we credit that initial $1000 to your program.

For most companies, it’s a small commitment ($6,000) to get the facts straight and have a plan in place to focus the SEO investment on search terms they have the best shot at winning. This is an actionable document, if the client has in-house writers and some search marketing knowledge. After the audit, most clients opt to have us do the implementation, which is an 8-month engagement to fix the problems (starting at $28,000). For larger companies, we price by the business units you want us to work on (with a substantial volume discount).

Site optimization = Leads. Having a smart web presence is a big deal. 

Hiring SEO experts will make sure prospects find your products or services.

A business search for your solution begins on the web — that’s why your company has a website in the first place. Your website tells your story the way you want it to be told: completely, interactively and attractively. But putting up a good website is just the beginning; your customer must be able to find it on Google. The hard truth is this: If a prospect searches on a keyword phrase relevant to your product or service and your company is not in the first ten listings of a Google search engine results page (SERP), 85 percent of your prospects will not see your URL. And it can be very difficult to get into the top ten…you merely have to be one of the ten best pages on the web for that search phrase (according to Google’s not-so-humble opinion).

Given this reality, it’s smart to hire expert Austin SEO consultants to develop a search strategy and execute it. The results? MULTIPLY new visitor traffic to your website — bringing the right visitors to exactly the right page with the information they want. That sets up a sale. Skilled B2B copywriters work with detailed personas for your business’ specific prospects, and develop content based on the precise search terms most likely being used. That’s content mapping, and let’s just say having original, informative content on your site that matches searchers’ intent is damned impressive to Google.

Why not start today with a call to discuss your website objectives?

B2B SEO is both an art and a science. This is how RefreshWeb does it:

We have to know your company and its offerings, understand your customers and their motivation, and learn their vocabulary when searching for your solution.

Google search is text-driven, and smart B2B SEO is all about finding every search phrase that implies purchase and using these keyword phrases on the right pages to bring searchers to your website. What is a keyword opportunity? It is a keyword phrase that describes your product or service, has lots of search associated with it but not too much competition. The way to win is to have high search rankings on the precise terms your prospects use to find your solution.

Audit your website performance with an eye to improve your visibility on the web, prioritize your keyword list and develop a plan to put specific keywords on specific pages. And to do so in a way that gets around your competition.

Determine your key performance indicators and develop metrics and dashboards to measure them. We want a tool to review the effectiveness of your website. Based on the feedback we get, we recommend improvements on an ongoing basis. We work with you to design a performance dashboard that tells you who is coming to your website, what information they are accessing and what they want from you — a white paper? A call back? A video that shows your product working in context? The web never stops, and constantly looking for opportunities to communicate with prospects won’t stop either.

Develop premium content as needed to take fullest advantage of the keyword list. In many respects, the keyword list will tell you what are the customer pain points, questions prospects have and what content you need to develop a trust relationship with them. Once Google sees your site start to stagnate, rankings start to go down, so we plan a content strategy and work with your marketing team on an editorial calendar, so new content supports the strategy.

Based on the ranking feedback we get, we recommend SEO improvements on an ongoing basis.