PPC Consulting Seven-Step Process
- Goals and budget
- Competitive review
- Platform selection
- Recommend and revise keyword list
- Create landing pages
- Daily management
RefreshWeb’s PPC Consulting:
A Proven 30-day Process
While SEO takes months to build momentum, outsourcing PPC to a Google Ads Partner agency can have you at the top of Google in a month.
To meet your company’s paid search needs, we use a proven PPC consulting seven-step process that begins with understanding your business, and continues with exceptional ongoing service and account management.
Similarly, you should know what your competitors are spending PPC money on, and what search terms they are investing in. Sometimes the easier wins are on terms which are not being fought over by the big guys.
When people think about pay-per-click advertising, Google AdWords usually comes to mind first. And that’s a good place to start. But we won’t stop there.
We’ll look closely at your company’s objectives and target demographics, then recommend the right mix of paid advertising platforms to reach your prospects where they interact, search and click online. Our suite of PPC platforms include:
- Google AdWords (including YouTube)
- Bing Network Ads
While most clients will want to include Google AdWords in their PPC strategy, expanding your paid advertising choices will allow you to maximize your spend and reach the right audience. We have the expertise and experience to guide you in making those decisions.
Choosing the right keywords, and then working with those keywords to create campaigns, ad groups, and ads that will work within Google’s rules is essential to your paid advertising success. This is where an experienced, professional AdWords agency like RefreshWeb has the advantage. We’ve mastered the science — and the art — of selecting keywords, then turning those words into ad groups and ads designed for optimal PPC performance.
Every campaign, every ad group and every search term needs daily oversight to make sure your account is heading in the right direction. Our complete B2B paid advertising program includes hands-on deep review, and we make any needed adjustments several times each week. And for the first thirty days, we’ll be in there every weekday, making sure it’s all working as planned. Our daily and weekly AdWords campaign management is done by real humans, not by a canned PPC bid automation program. And our results show that it works.