What we call “paid search” is simply web advertising, whether it’s a PPC ad at the top of the Google search results, or a display ad running in multiple formats on the same page of the online version of Forbes, or rich media like videos personalized for remarketing to people who have visited your site while they’re browsing YouTube. At RefreshWeb, we use certified AdWords professionals…but their professionalism helps them be objective about the right mix of platforms to best reach your prospects.
When people think about pay-per-click advertising, Google AdWords usually comes to mind first. And that’s a good place to start. But we won’t stop there.
We’ll look closely at your company’s objectives and target demographics, then recommend the right mix of paid advertising platforms to reach your prospects where they interact, search and click online. Our suite of PPC platforms include:
- Google AdWords (including YouTube)
- Bing Network Ads
While most clients will want to include Google AdWords in their PPC strategy, expanding your paid advertising choices will allow you to maximize your spend and reach the right audience. We have the expertise and experience to guide you in making those decisions.