Google’s PPC seems simple enough, but there is a lot of underlying complexity, and no rule book. It’s easy to make mistakes, or pursue an unprofitable, “bid $1 on everything” strategy. Deciding to look for outside help and making the decision to outsource your PPC is a big one. You want someone who will work to understand your B2B business goals and the specifics of your industry. You need a PPC management agency where people know marketing, knows paid advertising inside and out, and knows how to get results. At RefreshWeb, we get it. We take the time to learn your business and listen to your needs — and ask the questions which uncover your concerns. We invest a lot of time in learning about your competition, the unique language of your business and the way your prospects search online. Then we generate tons of ideas for keywords, cluster them into campaigns and ad groups, write the ads and landing pages that are on-topic for all the sets of search terms we’re bidding on. Daily, hands-on management is how you control your average cost per click, the click-through rate for each ad, and determine a reasonable cost/conversion. We use every trick in the book to get noticed, to drive traffic, and to motivate response…even putting tracking phone numbers on your landing pages so your prospects can take action…and we can be sure that your paid search is credited with the win. Where costs are too high or response anemic, we react immediately.