The core skill of RefreshWeb’s web marketing performance is on-page B2B content optimization, based on market research, competitive analysis, and a strategically-defined information architecture for your website, executed by expert Austin SEO consultants. (This is a sentence that tells you what we do is not cheap; compared to a YOY 10% increase in sales and a 300% to 3000% ROI, your question shouldn’t be “how much does SEO cost?” but rather “how soon can you start?”)
When a prospect types a search phrase into Google, in milliseconds the search engine matches that search language with an incredibly deep archive of web pages with relevant language/information on them. They prioritize those web pages and return search engine results pages (SERPs) that, according to Google’s algorithms, are the most closely matched to the query.
RefreshWeb understands how to structure your website’s content to properly emphasize keywords that will bring prospects to your website. It is a little bit art and a lot of science. It works like magic, which is why we still love what we do, after all these years. Best of all, we don’t want to own your website. We’ll train and coach your web team to success. We want you to learn all the tricks of the trade, so your business has solid optimization skills in house, and you can continue to build out content which is on-target with a tested and effective search strategy. We think that kind of partnering with our clients is the reason that most of our business comes from referrals.