The first step in changing the results you’re getting from your website is to be open to change…find what’s not working and fix it. That’s why we start by doing a quick, inexpensive analysis, talking about specific missed opportunities and competitor positions, and create a set of recommendations and a top-level plan. You see, RefreshWeb’s process begins with research and diagnostics, even on our most basic analysis. Client engagements start with an audit to quantify your market and opportunities, uncover technical issues with the site, probe competitor weaknesses, and lay out the possible solutions…every bit of the work done by experienced SEO consultants who understand B2B marketing.
We work with your team to craft a strategic plan that helps meet your marketing goals while improving search engine rankings, expanding your audience, and bringing in new business. The tactics we recommend are tailored to the unique needs of YOUR B2B marketplace, and they’ll be delivered by expert SEO services professionals.
RefreshWeb begins implementing the plan by fixing broken technical SEO (like duplicate or missing metatags), creating a baseline by which to measure progress, and starting on content improvement. Some clients have well-written, engaging content that just isn’t performing well. In cases like this, we work with the language to optimize it for search. Some clients want someone else to do the writing or do an extensive revision and refresh of their existing content. We have senior-level writers go to work giving clients a fresh voice that’s just right for their markets.
Once the problems are fixed and the new content is up, we wait to see the results of the work. Areas that need a little more help get more attention. Terms and topics that are improving get consistent support to keep them on an upward trajectory. Over the life of our client engagements, RefreshWeb is forever behind the scenes making small changes to help your site get the best rankings it can — and keep them.
The secret to getting 300-3000% increases in new prospect traffic is consistent, strategic improvement of content and links. This iterative change is important, because simply moving up two or three positions in the Google rankings on the first page DOUBLES the number of prospects who will see your site in the results. B2B search marketing strategy generally identifies search terms you can win, because your competitors haven’t done the work to discover “the mind of the market:” the way people search for a solution, before they know their options or the names of any solution provider.
The research, recommendations and writing we do is truly B2B SEO expert services…it’s a proprietary method of evaluating search terms to find the openings where good prospects are not being reached, and then optimizing your site so you have the best answer to those questions.