Our first SEO client was a data storage company in San Diego, doing $200 million in sales. They had tried SEO three or four times, but been ripped off or disappointed each time. When they saw our initial competitive ranking report, they were honest: “We had no idea we sucked so bad.” We HAD to ask them how they could write another check for SEO, and the answer was simple: “We knew it ought to work.” And it did: a 221% increase in online sales leads. Then they asked, “Could you take over our PPC? We wasted $20,000 last week.” And that’s how we started, partnering with web marketers who wanted us on their team, year after year (this client wouldn’t let us publish a case study because they didn’t want their competitors to find out how well it worked!) We do have some testimonials from long-term clients we’re very proud of; we think the cat is out of the bag.
The typical prospect for us is looking at the sales pipeline, or last quarter’s disappointing sales, and in digging into the “why,” you discover your website isn’t generating the number of leads you expected. Why? No search traffic + no customer engagement = no sales. With the lead-gen upside from search, now is the time to get serious about driving revenue from B2B search marketing…and we’d suggest you start by talking to us.
It’s likely your website is out of date: Google has changed what they think is important. Is your site responsive? Is it secure? Do the pages load quickly? Is it visible for what your prospects start searching on? Making your website a lead-generating electromagnet begins with a search strategy, and then the design.
It’s easy to get started…let’s look at your website and your competitors to see what you’ve been missing.