Category: Search Marketing Articles/Tutorials

Google loves long-form content, so expect to find in-depth articles and tutorials in this section which discuss some of the most important, or most troublesome questions in search. We also may use this area for some case studies, so you can see both what we used as our strategy, and the results which followed. Our audit process ends with detailed site optimization plan, as well as a long-term search strategy (two years is about right). We typically optimize 12-15 top-level pages for our clients, meaning there may be dozens more pages in the SOP which we expect the client to optimize, or have us work on them. The reason for this two-phased approach is that we will start to see results immediately upon posting optimized content…but the rest of the content needs to work on the search terms which are moving up, and not deal with search terms where we do not see movement.

We’d love to answer your questions or help you with problems you have with your site, so as you dig into all the how-tos and read about our experiences with client sites, don’t hesitate to pop us an email. Something we’ve learned over time is that this is a field where people write incendiary posts, challenging the status quo, just to get traffic and links. The fact is that no two sites are alike, so whatever someone points out as an example to explain how Google evaluates websites may have no bearing on your site. B2B websites simply don’t have the options in social media and PR that e-commerce sites may have…in B2B, you are much more dependent on content custom-built for your products, talking directly to your customers. After all, not many people are tweeting about how much they love their new cloud service or blade server.

Ask The PPC Consultant (or Fun with PPC FAQs)

Questions We Hear All The Time... When it comes to understanding PPC consultation, there are NO dumb questions. AdWords makes it look like just about anyone could win with PPC, regardless of experience or training. Unfortunately, that works out pretty well for Google as they rake in the big bucks...not so well for [...]

Article/Tutorial, Paid Search FAQs|Comments Off on Ask The PPC Consultant (or Fun with PPC FAQs)

The Death Rattle of AdWords Exact Match

It used to work. It really did. Any phrase placed between those magical brackets on Google AdWords would only trigger an ad if and when that exact string was typed as a search. In a change that we're finding a lot of people missed last year, Google changed all that. And our much-loved exact [...]

Article/Tutorial, Paid Search FAQs|Comments Off on The Death Rattle of AdWords Exact Match

Different Google SERP Feature Trends for Different Niches – Why It Matters

Guest author: Laura Campbell is Rank Ranger's Digital Marketing Manager, Editor-in-Chief and Social Media maven I love Google’s SERP features, they’re helpful, interesting, and purposeful. That doesn’t mean that they don’t at times pose a challenge to you and your site. In fact, Google’s long list of SERP features often place extra demands [...]

About Google and Search FAQs, Article/Tutorial|Comments Off on Different Google SERP Feature Trends for Different Niches – Why It Matters

Is your B2B company at a social media crossroads?

It’s hard to believe. Here we are in 2018, over a decade since Facebook and Twitter made their appearance, and many B2B marketing departments are still not sure if social media belongs in their online marketing plan. Many of these companies have tried social media. Sort of. Some have farmed out their social [...]

Article/Tutorial|Comments Off on Is your B2B company at a social media crossroads?

Get Ready, Get Set, Market!

What do you think of when you hear the word "marketing?" Or how about "online marketing?" If you were to search the web for either term, you might come to the conclusion that: There is one best way to do marketing, and if you read enough books/posts or listen to enough TedTalks/podcasts, you can discover [...]

Article/Tutorial|Comments Off on Get Ready, Get Set, Market!

The Art of War: Natural Language vs. Machine Learning

Chinese Calligraphy Symbol for Opportunity The Chinese character jī is often mistranslated as opportunity, but it is more literally “the point where things happen or change.” As a student of history, in 1959 John F. Kennedy picked up a botched English translation which has [...]

Technical SEO|Comments Off on The Art of War: Natural Language vs. Machine Learning
Go to Top