Paid Search FAQs (PPC and AdWords)

In the world of paid search, every click on an ad on Google, Facebook, LinkedIn, Bing or Twitter is an investment. If these clicks and visitors aren’t qualified to become customers, they represent only additional expense. At RefreshWeb, we use every tool available to us to target your ads using the appropriate geographic, demographic, and behavioral elements to best serve ads to your ideal prospects. Our goal is to make each and every click more likely to pay off with leads and customers.

There are a million questions out there, with just as many opinions…and there’s no rule book. All these companies make it look really easy to set up and manage campaigns, but consider that they all have a powerful incentive to show increased earnings. You don’t want to fall prey to the hidden complexities of paid search that can cost you thousands of dollars in useless clicks. As a certified Google agency partner, we’ll provide you the benefit of our collective experience working on hundreds of websites… because experience is such an excellent teacher of what’s right and what works.

Ask The PPC Consultant (or Fun with PPC FAQs)

Questions We Hear All The Time... When it comes to understanding PPC consultation, there are NO dumb questions. AdWords makes it look like just about anyone could win with PPC, regardless of experience or training. Unfortunately, that works out pretty well for Google as they rake in the big bucks...not so well for [...]

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The Death Rattle of AdWords Exact Match

It used to work. It really did. Any phrase placed between those magical brackets on Google AdWords would only trigger an ad if and when that exact string was typed as a search. In a change that we're finding a lot of people missed last year, Google changed all that. And our much-loved exact [...]

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Why Clients Choose RefreshWeb for PPC Management

When it comes to managing a successful PPC account, you want three things: Experience Hands-on day-to-day management Commitment to excellence RefreshWeb offers all three, along with Google certification; that's why we get to fly the AdWords Agency Partner flag. Experience Disciplined Budget Management Our PPC management [...]

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