What’s happening in business SEO and PPC, and why. 


Expert B2B content marketers keeping you up to date with the latest trends, and answering the questions every client wants to ask.
(Or ask away: info@refreshweb.com)

This area has three different
types of content:

FAQs on PPC, SEO & Content
Technical SEO

This also seemed to be a good place to include client testimonials and a client list.

Here’s where you can get it in a minute about RefreshWeb: what makes us different as a B2B web marketing agency.

RankBrain Machine Learning and SEO

Categories: Article/Tutorial, Technical SEO|

Machine Learning is Changing the “Rules” of SEO The one constant in search is that Google has always been looking for the best page to serve up to match the query of [...]

How to set up Google Analytics

Categories: Analytics FAQs, Technical SEO|

Google Analytics Setup: Make your website a sales weapon, not merely a sales tool!  Websites have become the central piece of many companies’ marketing communications. Other media (print ads, collateral sales [...]

It’s back…SEO Success Chart

Categories: Technical SEO|

On-page and technical SEO success factors: what goes in before the page goes out  We had a client who was so enraptured with the full version of this chart that she handed it out [...]

FAQ: How to use Google Analytics

Categories: Analytics FAQs|

Q. What should I be looking at in Google Analytics to get started?         A. Start with the Channels report, to see where your traffic comes from. The most useful Google Analytics report for [...]

B2B Prospect Behavior: Conversions, Goals and Funnels

Categories: Article/Tutorial|

B2B web marketing is about developing website conversion goals and understanding prospect behavior.  Once you have hired an SEO expert and the optimization process is underway, the universe of possible prospects [...]

FAQ: What do we know about how people search?

Categories: About Google and Search FAQs|

Q. What do we know about how  people search? Is it the same on a phone as a PC?      A. A search session lasts an average of one minute. (And some last [...]


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