The right content on the page, including the right keywords, is the goal of SEO consulting services
Once we have a good, targeted keyword list, we need to deploy those keywords in page copy. The list itself will suggest topics and “pain points” that your prospects need information about because they are looking for a solution. The analytical and strategic process leads to ideas for deeper content, and we already know that continually adding content improves your company’s search rankings, because Google measures “freshness” as a ranking metric.
RefreshWeb’s SEO copywriting services include finding the gaps in your company’s website narrative, and working closely with key people in your company to tell your whole story. The “main nav” copy has to be thorough and linked in logical, compelling ways to other pages on your website. The companies we have worked with successfully all do something better than the competition, whether it be greater customization, faster delivery, support for manufacturing, etc., and it is important to bring that out on the website.
Remember, the goal of great content is top rankings. When you’re on Google’s first page, they’re saying you’ve got one of the 10 best pages on the web.
The companies we have marketed with SEO most successfully all do something better than the competition, whether it be prototyping and customization, faster delivery, dedicated support for manufacturing, etc.
Getting that across on the website is equally important to drawing in new prospects.
The companies we have marketed with SEO services most successfully all do something significantly better than the competition: they embrace change.
Here’s the heart of the matter: Google can detect “deep copy” organized around a focused set of keywords. Google also thinks the best web properties are never finished adding content and their high rankings are because they’ve earned them. Over time, continually adding to your argument with more and deeper content improves your rankings. So work with a B2B Content Strategy Agency to put the best copy you can on your website: premium optimized content.
If you want the power of B2B content marketing, start with the kind of expert SEO consulting only a content strategy agency can provide.
We see too many companies that expend much effort and many resources on web design and usability and treat their copy, particularly on the main pages, as something of an afterthought. Companies will come to us and say they want to improve their rankings, but their website has main pages with 150 words of copy on them, with few compelling ideas. The first thing we tell them they need more copy with a good argument in it on main pages…Google likes to see 300-500 words of copy (minimum…your competition could have 1500 words), with your search terms included in multiple ways.