Once we have a good, targeted keyword list, we need to deploy those keywords in page copy. The list itself will suggest topics and “pain points” that your prospects need information about because they are looking for a solution. The analytical and strategic process leads to ideas for deeper content, and we already know that continually adding content improves your company’s search rankings, because Google measures “freshness” as a ranking metric.
RefreshWeb’s SEO copywriting services include finding the gaps in your company’s website narrative, and working closely with key people in your company to tell your whole story. The “main nav” copy has to be thorough and linked in logical, compelling ways to other pages on your website. The companies we have worked with successfully all do something better than the competition, whether it be greater customization, faster delivery, support for manufacturing, etc., and it is important to bring that out on the website.
Remember, the goal of great content is top rankings. When you’re on Google’s first page, they’re saying you’ve got one of the 10 best pages on the web.