Category: FAQs about Google and Search

You’ve probably read that there are something like 200 factors Google uses to determine rankings. Obviously, some of them are more important than others, but high quality, original content is the basis of all our work, whether site optimization, PPC management, or SEO copywriting services. Currently, Google’s business plan depends on user safety and a “mobile first” approach, so your site needs to be on a secure server (which offers you some protection from hackers as well), and the site needs to use a responsive design, so the content can be viewed comfortably on a smart phone. There are a million questions out there, with just as many opinions, but we’ll provide you the benefit of our collective experience working on hundreds of websites…because experience is such an excellent teacher of what’s right and what works. 

Different Google SERP Feature Trends for Different Niches – Why It Matters

Guest author: Laura Campbell is Rank Ranger's Digital Marketing Manager, Editor-in-Chief and Social Media maven I love Google’s SERP features, they’re helpful, interesting, and purposeful. That doesn’t mean that they don’t at times pose a challenge to you and your site. In fact, Google’s long list of SERP features often place extra demands [...]