B2B search marketing: the smartest, cheapest way to find motivated prospects and pull in great leads.

Working with RefreshWeb as a marketing resource, you have the advantage of PPC, Analytics, and SEO experts advising you on which search terms to target (the ones you can win), optimizing your existing content using those search terms, developing the original, quality content you need to rank well in Google, and then managing your organic and paid search. Take advantage of our 15 years of B2B search marketing expertise to monetize your search terms, creating a high-ranking information architecture to constantly draw in motivated prospects.

Graphic: discovering the right keyword phrases is the key to B2B SEO performance

SEO

100% organic...221% sales growth.

For B2B clients across the US and around the world, RefreshWeb’s the Austin SEO agency which partners seamlessly with your marketing team to create selling opportunities.

Since before Google’s IPO, we’ve been using our proven system to evaluate profitable search terms, determine competitor weaknesses, take advantage of sophisticated and/or transactional search terms in our SEO copywriting services, and drive motivated suspects to become your best prospects. If you’re going to buy SEO services, know this: we not only fill the funnel, we fill the pipeline.

>> QUICK AND CERTAIN ROI FROM SEO

Graphic: Expert PPC consulting by certified Google partners

PPC

Make a site visit worth every penny.

When your money — and your business — are on the line with paid search, you need professionals. Optimizing your campaigns and managing your spend is not a job for interns or automated systems…you want an experienced pay-per-click consultant managing your spend for maximum effectiveness.

That’s why our AdWords agency uses only certified Google Partners. We use our experience and expertise to fight to get your company the most search traffic and the most qualified leads or quote requests, at the greatest cost efficiency across the right pay-per-click platforms.

>> MANAGING PPC FOR A POSITIVE ROI

Graphic: Google rankings are primarily based on having exactly the right content on the page

CONTENT

Content counts...and adds up.

Google recently established new criteria they want to see for sites to rank well. One of those is content marketing: original, informative and deep copy which is constantly kept fresh. It’s the perfect job for RefreshWeb, your SEO strategy and content development partner: page content tied to the search terms which produce the most leads and revenue.

As a B2B SEO agency which has been successfully helping clients since 2002, and enjoying long term relationships because of constant improvement, we knew this day was coming. “Premium content” is how to stay at the top of Google…and we can make it happen.

>> WHY CONTENT REALLY IS KING

FREE RANKING REPORT AND COMPETITIVE ANALYSIS.

How do you stack up?

Your Sales Pipeline: Tap the Wellspring of Search

Sure, you spend money on advertising (possibly a lot), but from a potential customer’s perspective, their journey almost always starts with search. A question to be answered. A problem to be solved. When you meet them in that moment, you get results. Results that lead to sales.

  • Speak the language.
    And yet, the words they use to ask these questions and solve these problems — how can you make sure you’re speaking the same language…literally? That’s the first step: create and optimize site content that meets them on their terms.
  • Invest in purchase intent.
    Once we speak the language of your prospects, we understand which search terms indicate the greatest purchase intent. That guides the time and resources you’ll invest in SEO to be at the top of the rankings. For terms with good volume and good sales potential — but where you don’t show up in organic search, our PPC expertise can get you to first-page results in about a month. SEO rankings are (fortunately) merit-based, but you earn your position by having the best content for a particular search term on a page optimized for that term. In other words, relevancy and quality rule.
  • For B2B, it starts with search.
    Executives tend to ignore ads. According to the latest search behavior research (Moz, March 2017), only 3.4% of distinct search queries in Google result in a click on an ad. Business buyers and technical evaluators do their research organically: they’re looking for facts. The more technical the product, the deeper they look (this deep dive for information is the core of our business at RefreshWeb). In B2B sales, a single new customer can pay for your site optimization — when the search is sophisticated, it is much closer to a purchase decision. So typically our work pays for itself before we’re even finished.
  • Search validates choices.
    In deciding — as groups or individuals — people use the web to research alternatives and validate their choices. Being in a position to establish a first impression through top rankings is important. Also, the decision maker may not be doing the initial search. An evaluation committee may review a number of options, and they may enter directly after the first search. A consistently high ranking means every constituent sees their choice validated.
  • Investment in SEO and PPC is cumulative, measurable and profitable.
    Knowing what we do about the role search plays in B2B decision-making, it’s also fairly easy to understand how investing in SEO + PPC together pays off. If you’re thinking you want to buy SEO services or invest in PPC consulting, you’ve come to the right place to get all your questions answered…and if you’re a B2B company, even get a free ranking report and competitor evaluation.
0%
How much more search traffic will YOU get?

Both SEO and PPC are highly accountable, from the perspective of measurable results.

When a client invests in both, they see a 10% average increase in sales year over year, yielding an ROI between 300-3000%. And as long as you continue to add content to your site, that ROI will just keep on growing, year after year.