B2B search marketing: the smartest, cheapest way to create awareness and pull in great leads.

Working with RefreshWeb as a marketing resource, you have the advantage of PPC and SEO experts advising you on which search terms to target (the ones you can win), optimizing your existing content using those search terms, developing the original, quality content you need to rank well in Google, and then managing your organic and paid search. Take advantage of our 15 years of B2B search marketing expertise to monetize your search terms, creating a high-ranking information architecture to constantly draw in motivated prospects.

Graphic: discovering the right keyword phrases is the key to B2B SEO performance


100% organic...221% sales growth.

For clients across the US and around the world, RefreshWeb’s the Austin B2B SEO agency which partners seamlessly with your marketing team to create selling opportunities.

Since before Google’s IPO, we’ve been using our proven system to evaluate profitable search terms, determine competitor weaknesses, take advantage of sophisticated and/or transactional search terms in our SEO copywriting services, and drive motivated suspects to become your best prospects. If you’re going to buy SEO services, know this: we not only fill the funnel, we fill the pipeline.


Graphic: Expert PPC consulting by certified Google partners


Make a site visit worth every penny.

When your money — and your business — are on the line with paid search, you need professionals. Optimizing your campaigns and managing your spend is not a job for interns or automated systems…you want an experienced pay-per-click consultant managing your spend for maximum effectiveness.

That’s why our AdWords agency uses only certified Google Partners. We use our experience and expertise to fight to get your company the most search traffic and the most qualified leads or quote requests, at the greatest cost efficiency across the right pay-per-click platforms.


Graphic: Google rankings are primarily based on having exactly the right content on the page


Content counts...and adds up.

Google recently established new criteria they want to see for sites to rank well. One of those is content marketing: original, informative and authoritative copy which is constantly kept fresh. It’s the perfect job for your SEO content strategy agency: page content tied to the search terms which produce the most leads and revenue. And as a certified AdWords agency, we’ve got real-time data.

As a B2B SEO agency which has been successfully helping clients since 2002, and consistently improving their rankings because of our quality marketing copy, we knew this day was coming. “Premium content” is how to stay at the top of Google…and we can make it happen.



How do you stack up?

Your Sales Pipeline: Tap the Wellspring of Search

Sure, you spend money on advertising (possibly a lot), but from a potential customer’s perspective, their journey almost always starts with search. A question to be answered. A problem to be solved. When you meet them in that moment, you get results. Results that lead to sales.

  • Speak the language.
    And yet, the words they use to ask these questions and solve these problems — how can you make sure you’re speaking the same language…literally? That’s the first step: create and optimize site content that meets them on their terms.
  • Invest in purchase intent.
    Once we speak the language of your prospects, we understand which search terms indicate the greatest purchase intent. That guides the time and resources we invest in SEO to be at the top of the rankings. For terms with good volume and good sales potential — where you can’t quite get to the top of the pile with organic search, our PPC expertise can get you there in about a month. SEO rankings are (fortunately) merit-based, but you earn your position by having the best content for a particular search term on a page optimized for that term. In other words, relevancy and quality rule.
  • For B2B, it starts with search.
    Executives — 95% of business leaders — tend to ignore ads. They do their research organically, and while an ad can create awareness that your company is in the market, they’re looking for facts. The more technical the product, the deeper they look (this deep dive for information is the core of our business at RefreshWeb). We understand that the increase in B2B sales to get to break-even can be a single new customer — when the search is sophisticated, it is much closer to a purchase decision.
  • Search validates choices.
    In deciding — as groups or individuals — people use the web to research alternatives and validate their choices. Being in a position to establish a first impression through top rankings is important. Also, the decision maker may not be doing the initial search. An evaluation committee may review a number of options, and they may enter directly after the first search. A consistently high ranking means every constituent sees their choice validated.
  • Investment in SEO and PPC is cumulative, measurable and profitable.
    Knowing what we do about the role search plays in B2B decision-making, it’s also fairly easy to understand how investing in SEO + PPC together pays off. If you’re thinking you want to buy SEO services or invest in PPC consulting, you’ve come to the right place to get all your questions answered…and if you’re a B2B company, even get a free ranking report and competitor evaluation.
How much more search traffic will YOU get?

Both SEO and PPC are highly accountable, from the perspective of measurable results.

When a client invests in both, they see a 10% average increase in sales year over year, yielding an ROI between 500-1000%. And as long as you continue to add content to your site, that improvement will just on growing, year after year.