B2B search marketing: the smartest, most efficient way to pull in great leads when they’re ready to buy (and your competitors will never know they existed).
AUSTIN B2B SEO AGENCY
100% organic SEO...221% sales growth.
RefreshWeb’s Austin SEO experts partner seamlessly with your B2B marketing team to leverage your website. Since before Google’s IPO, we’ve been using our proven B2B SEO system to make client sites more relevant to prospect needs.
Hard data supports all the changes we recommend: we evaluate profitable keyword phrases, determine competitor weaknesses, take advantage of sophisticated, transactional search terms in our SEO copywriting, and change motivated suspects into prospects. If you’re looking for a B2B SEO agency, choose expert marketers who not only fill the funnel, but fill the pipeline.
When your money — and your business — are on the line with paid search, you need professionals. Optimizing your campaigns and managing your spend is not a job for interns or automated systems…you want an experienced pay-per-click consultant managing your spend for maximum effectiveness.
That’s why our AdWords agency uses only certified Google Partners. We use our experience and expertise to fight to get your company the most search traffic and the most qualified leads or quote requests, at the greatest cost efficiency across the right pay-per-click platforms.
Google recently established new criteria they want to see for sites to rank well. One of those is content marketing: original, informative and deep copy which is constantly kept fresh. It’s the perfect job for RefreshWeb, your SEO strategy and content development partner: page content tied to the search terms which produce the most leads and revenue.
As a B2B SEO agency which has been successfully helping clients since 2002, and continually on the first page of Google ourselves, we knew this day was coming. “Premium content” is how to stay at the top of Google…and we can make it happen.
Sure, you spend money on marketing (possibly a lot), but from a potential customer’s perspective, their journey almost always starts with search. A question to be answered. A problem to be solved. When you meet them in that moment, you get results. Results that lead to sales.
Speak the language. And yet, the words they use to ask these questions and solve these problems — how can you make sure you’re speaking the same language…literally? That’s the first step: create and optimize site content that meets them on their terms.
Invest in purchase intent. Once we speak the language of your prospects, we understand which search terms indicate the greatest purchase intent. That guides the time and resources you’ll invest in SEO to be at the top of the rankings. For terms with good volume and good sales potential — but where you don’t show up in organic search, our PPC expertise can get you to first-page results in about a month. SEO rankings are (fortunately) merit-based, but you earn your position by having the best content for a particular search term on a page optimized for that term. In other words, relevancy and quality rule. That’s why the smart move is to work with an experienced marketing firm which is also a B2B SEO agency.
For B2B, it starts with search.
Executives tend to ignore ads. According to the latest search behavior research (Moz, March 2017), only 3.4% of distinct search queries in Google result in a click on an ad. Business buyers and technical evaluators do their research organically: they’re looking for facts. The more technical the product, the deeper they look (this deep dive for information is the core of our business at RefreshWeb). In B2B sales, a single new customer can pay for your site optimization — when the search is sophisticated, it is much closer to a purchase decision. So typically our work pays for itself before we’re even finished.
Search validates choices. In deciding — as groups or individuals — people use the web to research alternatives and validate their choices. Being in a position to establish a first impression through top rankings is important. Also, the decision maker may not be doing the initial search. An evaluation committee may review a number of options, and they may enter directly after the first search. A consistently high ranking means every constituent sees their choice validated.
Working with RefreshWeb as a marketing resource, you have the advantage of PPC, Analytics, and SEO experts advising you on which search terms to target (the ones you can win), optimizing your existing content using those search terms, developing the original, quality content you need to rank well in Google, and then managing your organic and paid search. Take advantage of our 15 years of B2B search marketing expertise to monetize your website, creating a high-ranking information architecture to constantly draw in motivated prospects. Why do our client histories average 5 years? Continuous improvement over time.