Hard data supports all the changes we recommend: we evaluate profitable keyword phrases, determine competitor weaknesses, take advantage of sophisticated, transactional search terms in our SEO copywriting, and turn motivated suspects into prospects. If you’re looking for an Austin SEO consultant, choose experienced marketers who can fill the funnel with fresh leads.
When your money — and your business — are on the line with paid search, you need professionals. Optimizing your campaigns and managing your spend is not a job for interns or automated systems…you want an experienced pay-per-click consultant managing your spend for maximum effectiveness.
That’s why our Google Ads agency hires only certified Google Partners. We use our experience and expertise to fight to get your company the most search traffic and the most qualified leads or quote requests, at the greatest cost efficiency across the right pay-per-click platforms.
Google recently established new criteria they want to see for sites to rank well. One of those is content marketing: original, informative and deep copy which is constantly kept fresh. It’s the perfect job for RefreshWeb, your SEO strategy and content development partner: page content tied to the search terms which produce the most leads and revenue.
As a B2B SEO company which has been successfully helping manufacturers since 2002, and continually on the first page of Google ourselves, we knew this day was coming. “Premium content” is how to stay at the top of Google…and we can make it happen..
Sure, you spend money on marketing (possibly a lot), but from a potential customer’s perspective, their journey almost always starts with search. A question to be answered. A problem to be solved. When your website meets them in that moment of need with the answer, you get results. Results that lead to sales.
Speak the language. And yet, the words they use to ask these questions and solve these problems — how can you make sure you’re speaking the same language…literally? That’s the first step: create and optimize site content that meets them on their terms. To do that, we want to look at your buyer personas: an architect uses different search terms than a builder, and a homeowner forms a query that makes sense, but maybe not in a way your website anticipated. That’s why personalized search has become so important: from the sites you discover via search and spend time on, Google begins to understand your vocabulary and curate the sites you’ll see on subsequent searches.
Invest in purchase intent. By researching the search terms used by ALL prospects, we can select which search terms indicate the greatest purchase intent…and where your competitors are weakest. That justifies the time and resources you’ll invest in SEO to be at the top of the rankings. For terms with good volume and good sales potential — but where you don’t show up in organic search, our PPC expertise can get you to first-page results in about a month. SEO rankings are (fortunately) merit-based, but you earn your position by having the best content for a particular search term on a page optimized for that term. In other words, relevance and quality rule. That’s why the smart move is to work with an experienced marketing firm providing expert PPC and SEO consulting.
For business-to-business marketing-qualified leads, it starts with search.
Business buyers and technical evaluators do their research organically: they’re looking for facts. The more technical the product, the deeper they look. In B2B sales, a single new customer can pay for your site optimization — when the search is sophisticated, it is much closer to a purchase decision. So typically our work pays for itself before we’re even finished.
Search validates choices. In deciding — as groups or individuals — people use the web to research alternatives and validate their choices. Being in a position to establish a first impression through top rankings is important. Also, the decision maker may not be doing the initial search. An evaluation committee may review a number of options, and they may enter the site directly after the first search, but look for competitors, just to be sure. A consistently high ranking means every constituent sees their choice validated.
Investment in SEO and PPC is cumulative, measurable and profitable. Knowing what we do about the role search plays in B2B decision-making, it’s also fairly easy to understand how investing in SEO + PPC together pays off. If you’re thinking you might want to buy SEO services or invest in PPC consulting, give us a call. We can take a quick look together at your site, and see what level of site optimization you have in place, and how your paid search is set up. (512-637-5271, x12)
Working with RefreshWeb as a marketing resource, you have the advantage of PPC, Analytics, and SEO experts advising you on which search terms to target (the ones you can win), optimizing your existing content using those search terms, developing the original, quality content you need to rank well in Google, and then managing your organic and paid search. Take advantage of our 17+ years of B2B search marketing expertise to monetize your website, creating a high-ranking information architecture to constantly draw in motivated prospects. Why do our client histories average 5 years? Continuous improvement over time…time after time.