Using RefreshWeb as your pay-per-click consultant is a great way to leverage your keyword list and site strategy, with an opportunity for a quick boost in site visitors, leads and sales. PPC offers a laser focus on good search terms where you don’ t have top organic rankings, but want to use to draw in traffic now.
The paid search keyword list includes a broad range of keywords that our research suggests will be used by prospects to find your products or services. As part of our PPC process, we will develop:
- Campaign and ad group structures
- Bidding strategies
- Ad content
- Landing page content
- Goal conversion metrics
Then we combine those elements into a plan that will give you the best chance at those coveted paid top spots on a search results page — and above all, a positive ROI. You should expect no less from your AdWords agency.