Developing unique content for each paid search landing page, and pairing that with a clear and measurable conversion event such as a form to complete, a download, or an invitation to call is the key to successful pay-per-click marketing. We work with you to get all of those pieces into place from the start. We also work with you to ensure that the landing pages are compelling so they can increase visitor engagement, reduce “ bounces,” and draw prospects deeper into your site.
These factors, combined with a sound bidding strategy and the right budget, help your keywords earn high Google quality scores, which in turn moderate your cost per click, and increase the likelihood of top-of-the-page placement. That, and the fact we are in your account making adjustments several times per week.