People use search to find solutions and investigate alternatives using a wide variety of search terms, or keyword phrases. A well-researched keyword list should be the locus of your website positioning, messaging, sales prospecting and marketing outreach. To drive your digital marketing efforts, you should be using a wide range of the vetted keyword phrases throughout your site, to describe the products and services you sell, to address the needs of your target markets, and most importantly, motivate active sales prospects to buy. Our clients typically see a sales increase of 10% YOY, every year, from their investment in search…that can easily be a 1000% ROI. Plus, we’re great to work with…just read the reviews our clients have written about us.
Our competitive analysis and keyword evaluation gives you a “market basket” of varied search terms where you have the best shot at winning via SEO. This subset of terms is gone over carefully to prioritize those showing purchase intent, because they are the search phrases where the investment in SEO has the greatest ROI. Then we look at all the other search terms which describe your products or services, and we break those out into a much longer list, ideal for paid search advertising (AKA pay-per-click, or PPC on AdWords, Facebook, LinkedIn) and for inclusion in your social media marketing.