Specifics on RefreshWeb’s Proven B2B SEO Process
Moving the needle on getting new leads for an established B2B brand is
what we do best
The first step in changing the results you’re getting from your website is to be open to change…find what’s not working and fix it. That’s why we start by running a free ranking report, and talking about missed opportunity and competitor positions. You see, RefreshWeb’s process begins with research and diagnostics, even on our free reports. Client engagements start with an audit to quantify your market and opportunities, uncover technical issues with the site, and lay out the possible solutions.
We work with your team to craft a strategic plan that helps meet your marketing goals while improving search engine rankings, expanding your audience, and bringing in new business. The tactics we recommend are tailored to the unique needs of the B2B marketplace.
RefreshWeb begins implementing the plan by fixing broken technical SEO (like duplicate or missing metatags), creating a baseline to measure progress by, and starting on content improvement. Some clients have well-written, engaging content that just isn’t performing well. In cases like this, we work with the language to optimize it for search. Some clients want someone else to do the writing or do an extensive revision and refresh of their existing content. We have senior-level writers go to work giving clients a fresh voice that’s just right for their markets.
Once the problems are fixed and the new content is up, we wait to see the results of the work. Areas that need a little more help get more attention. Terms and topics that are improving get consistent support to keep them on an upward trajectory. Over the life of our client engagements, RefreshWeb is forever behind the scenes making small changes to help your site get the best rankings it can — and keep them.