If you’re a B2B company, we’ll provide a free ranking report and competitor rankings, which show you the potential behind the billions of searches being made every day. Just give us a seed list of 10-20 search phrases, and the URLs of 4-5 competitors. In just a few days, you’ll have third-party data to see how you and your competitors are ranking on a broad range of search terms — and how much opportunity you’re missing.
Then, every client has the same question: “How can we fix this?” (One marketing VP told us “We had no idea we sucked so bad.”) Well, we start with a custom, comprehensive audit…site performance, keywords, competition…and come back with an information architecture and a search marketing strategy. A small commitment ($5,500) to get the facts straight, followed by an 8-month engagement to optimize your content, page by page, to fix the problems (starting at $24,000).
This iterative improvement is performed by experts who know what to look for — it’s the key to RefreshWeb’s proven ROI delivery. Our active engagement with client marketers and their agencies is the reason that clients stay with us, year after year. In fact, the real payoff comes in the second and third years…once the site is optimized, the rankings and trust earned from Google increase the number of search terms you rank for — and the amount of new visitors from search. It’s a powerful, sustainable virtuous cycle. Non-brand-specific search traffic increases of 400% to 1000% over a two-to-three year period are common.
And why is non-brand-specific search traffic important? Those are the people who would never be in your sales funnel if they hadn’t found your site, using their own terms for search.