RefreshWeb works to deliver solid ROI from SEO 2017-09-15T17:42:51+00:00
Graphic: discovering the right keyword phrases is the key to B2B SEO performance

RefreshWeb: delivering solid ROI from SEO services

SEO is an iterative process which gets more productive over time.

Your keyword lists, search marketing strategy documents and editorial calendars are critical marketing assets that should inform every page of content on your website: these are essential to creating rankings which deliver sustainable competitive advantages. At RefreshWeb, we take improving performance personally. That’ s why we constantly monitor, adjust and improve these critical keyword assets, to monetize them and to increase your company’s return on your web marketing investment. As true marketing partners, we’ll train and coach your marketing team — and even your vendors — on how to develop optimized content, so you can be more self-sufficient. Just look at what we can achieve, considering that Year One has 3 quarters of research and content development, together with meticulous optimization. Clients REALLY reap the rewards in Years Two and Three, which is why your investment in a new web site and SEO is a capital expense…which makes it an asset you can depreciate.

Year One Increase:
Organic Search Traffic
Year Two Increase:
Organic Search Traffic
Year Three Increase:
Organic Search Traffic
Overall Increase:
Organic Search Traffic
Client A:         222% 500% 300% 3000%
Client B:           92% 160% 69% 1126%
Client C:         233% 335% 48% 895%

We’re dedicated Austin SEO consultants, constantly working to improve your site’s ranking performance…and ROI.

SEO consulting services begin with researching the right keywords: the ones showing purchase intent

You don’t just want more search traffic. You want the RIGHT traffic.

If you’re a B2B company, we’ll provide a free ranking report and competitor rankings, which show you the potential behind the billions of searches being made every day. Just give us a seed list of 10-20 search phrases, and the URLs of 4-5 competitors. In just a few days, you’ll have third-party data to see how you and your competitors are ranking on a broad range of search terms — and how much opportunity you’re missing.

Then, every client has the same question: “How can we fix this?” (One marketing VP told us “We had no idea we sucked so bad.”) Well, we start with a custom, comprehensive audit…site performance, keywords, competition…and come back with an information architecture and a search marketing strategy. A small commitment ($5,500) to get the facts straight, followed by an 8-month engagement to optimize your content, page by page, to fix the problems (starting at $24,000).

This iterative improvement is performed by experts who know what to look for — it’s the key to RefreshWeb’s proven ROI delivery. Our active engagement with client marketers and their agencies is the reason that clients stay with us, year after year. In fact, the real payoff comes in the second and third years…once the site is optimized, the rankings and trust earned from Google increase the number of search terms you rank for — and the amount of new visitors from search. It’s a powerful, sustainable virtuous cycle. Non-brand-specific search traffic increases of 400% to 1000% over a two-to-three year period are common.

And why is non-brand-specific search traffic important? Those are the people who would never be in your sales funnel if they hadn’t found your site, using their own terms for search.

Over the nine months of a typical engagement, some of the most important things RefreshWeb does to maximize your organic search ROI include:

  • The upfront keyword research to needed to drive the right traffic
  • Insightful competitive analysis to devise a winning strategy
  • Revising and adding content to increase engagement
  • Constant monitoring of rankings and iterative improvement
  • Ongoing, detailed review of your website analytics
  • Adjusting keywords to reflect shifts in search and performance to maximize good leads